For the launch of the new SS20 collection at Pitti Immagine, CABINAA creates for Woolrich an immersive experience inside the Octagonal Hall of Fortezza da Basso in Florence. The space, designed on the three key elements of the slogan "Woolrich Keeps You Warm, Dry and Protected”, is conceived as an journey in which, through projection mapping, garments and natural elements animate the niches of the Octagonal Hall.