Interactive digital content and immersive installations presented the exclusive collaboration with adidas Originals. The layout of the spaces was designed to surprise the guests who had the opportunity to live an original and interactive experience in environments designed to create an immersive atmosphere where physical and digital merge. The party was held at the historic location of Dazio Levante in Piazza Sempione, Milan. Each room was designed to create a different setting, respecting and enhancing the specific characteristics of the location.